How to Design Print Materials that Convert
Great design isn't just about looking pretty – it's about communicating your message clearly, effectively and driving action. Here's how to create print materials that actually convert.
Start with your Brand Identity
Consistency is key. Use your brand colours, fonts, and style across all materials to build recognition and trust. This is where a designer who specialises in brand design can make a huge difference. Especially if you are levelling up and want to stand out.
Clear Call-to-Action
Every piece should have a clear purpose. What do you want people to do after seeing your material? Make it obvious, add codes or coupon numbers or a reference, it will help you work out if your marketing is getting traction.
Quality Matters
The quality of your printed materials reflects directly on your business. Invest in professional printing to make the right impression. Printing when coupled with great design can really lift the visual identity and perceived value of your business, your products and services. High quality can also equal charging a premium price. You're in business to make a positive impression - so up your game wherever possible.
Use High Quality Images
Blurry or pixelated images instantly reduce credibility. Always use high-resolution images that look crisp and professional. Stock photography is okay if you are starting out, yet your brand will start to stand on it's own two feet when you invest in professional photography. The images can be used across your printed material, social media, video content, website, business brochure and helps your client put a face with your name
White space is your Friend
Don't cram too much information. Give your design room to breathe and make key messages stand out. Too many fonts, colours, non-relevant images, images too small or too large or too much crammed in on a page is just not a great look and screams DIY. Over time begin to build a great ongoing relationship with an experienced graphic designer... they can assist in paring back the clutter and too much wording so your design can breathe and your message is easily read.